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Home Front Command

  • IDF spending millions on 'advertorial' content in Israeli media

    The IDF has spent NIS 28 million on advertising in various media outlets, despite claims to the contrary. By Itamar Bazz The Israel Defense Forces purchased advertorial content in media outlets, according to an investigation by The Seventh Eye. In an interview to radio station “Kol Ha’ayin” last year, IDF Spokesperson Moti Almoz said the army is not involved in purchasing advertorial content and that media outlets that publish IDF content do so for their own editorial reasons and without receiving any compensation. But data obtained by The Seventh Eye and the organization “Hazlacha” indicate that in certain cases IDF…

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  • Who will care about Israel's south when the rockets stop flying?

    Ever since the beginning of the war, jobs have evaporated in Be'er Sheva. Those who could afford to have left the city. And the worst part? The moment the rockets stop, the journalists and commentators will pack up their things and leave. Then what? By Daniel Beller I can't stand seeing cynical politicians, those with easy access to a microphone or camera, speaking about the "strong home front" in Israel's south. People have been living from siren to siren for more than a month, and earlier this week someone on the radio called for an end to the Home Front…

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