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Scarlett Johansson is new poster girl for 'pro-Israel' advocacy

Scarlett Johansson is apparently the new poster girl for Israel – or more accurately, for those who blindly cheer for it and have no criticism of the myriad human rights violations that come with its occupation. The over-exuberantly American “pro-Israel” advocacy group, The Israel Project, has appropriated the actress in its effort to advocate for Israel and combat any kind of boycott, BDS or not.

As everyone must know by now, Johansson is no longer the global ambassador of Oxfam, choosing instead to stick with her new contract as the face of SodaStream, an Israeli company with a factory in a West Bank settlement. As a result, she is now the darling of the “pro-Israel” movement, and as Noam Sheizaf pointed out, even those who oppose the settlements somehow found themselves aligning with the actress and with SodaStream.

And so The Israel Project, a U.S. non-profit known for its aggressive promotion of Israel, had a twitter campaign going Sunday, asking people to literally “Thank Scarlett” and linking to a page where you can sign a letter that reads: “Dear Scarlett — Thank you for standing up for Israel, for peace, and for the truth. You told the anti-Israel bullies they were wrong. Your courage in the face of anti-Israel hate is inspiring. Thank you!”

Here are two of the tweets with well-orchestrated and invested photoshopped photos. The tattoo is really over the top. Is it even legal to put a fake tattoo on someone and campaign it around?

This is probably one of the most glaring examples of why “pro-Israel” has come to mean “pro-settlements” and “pro-occupation.”



5 things I learned from the Scarlett Johansson/SodaStream affair
Scarlett Johansson chooses SodaStream over Oxfam

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    1. Marcos

      Mairav, this is an over-the-top, hysterical piece. I am surprised that this piece was viewed as fit for publication by your peers. You are giving Ms Johansson credit for far more influence than she has. Sound familiars? Leave her alone and don’t be so jealous.

      Reply to Comment
      • BOOZ

        Marcos , I fully support your point of view.

        There is a pro-Israel , anti occupation camp-and anti-BDS at the same time.
        With such articles, Mairav helps keeping this fraction of the Jewish opinion-which I believe to be the majority hostage to the rightist propaganda.

        And please do not use again the argument purporting that such camp is inconsistent or a puppet by not having recourse to BDS. The repulsive effect of it is too well-documented and does not lead to understanding, but to increased defiance.

        Reply to Comment
      • Piotr Berman

        Markos, I was inclined to believe you, but then I started to have doubts. It is hard to believe that you were surprised that Mairav’s peers, some of whom belong to Extreme Left, approved the piece (News Alert: this blog is not affiliated with Arutz Sheva.)

        Once my doubts rose, I re-read the article in the search of a hysterical sentence that is related to “influence of Ms Johansson”. The closest match is “she is now the darling of the “pro-Israel” movement”. But that may be accurate. Is Mairav jealous that she is not a darling of pro-Israel movement? Really?

        Reply to Comment
    2. Ginger Eis

      Mairav Zonszein, if you did your research on, inter alia, ALL Jewish media re Ms. Scarlett Johansson BEFORE writing this article, you would have found out that there is 100% SPONTANEOUS and UNANIMOUS support and expressions of love and admiration for her in the comment sections. Ms. Scarlett Johansson does not need Jewish Advocacy groups to promote her into being embraced, loved and admired by ALL of Jewish Israel and Jews around the world (with the exception of a handful lunatics)and all Freedom loving People of the Free World. Maybe you need to start telling your readers the truth – instead of keeping them hostage to your personal, idiosyncratic twisted reality.

      Reply to Comment
    3. Ben Zakkai

      What a bummer of a week for cinema fans. First Scarlett Johansson chooses apartheid for dollars, then Philip Seymour Hoffman dies of a drug overdose. Well, I guess that’s what we get for falling in love with charisma.

      Reply to Comment
    4. Oriol2

      I do not mean it as a criticism -I think that 972mag is doing a very good job and deserves praise-, but, why is the Scarlett Johansson thing so important? Her picture has become a kind of permanent feature in this site. I honestly think you attach too much importance to the opinions of a mere celebrity. I do not doubt many people follow Ms. Johansson’s career, but the actual effect her political opinions might have on the Israel/Palestine situation is very, very limited.

      Reply to Comment
    5. Piotr Berman

      Ginger: when Mairav wrote that Johannson is “a new darling”, it matches exactly your observation about “100% spontaneous and unanimous support”. Surely, she does not need advocacy group to doctor her image, but given her enhanced status, her image dominates for at least few weeks. Where is Natalie Portman? Where is Bar Refaeli? Anastasia Michaeli? (The latter is another blonde who used water to fight for justice.)

      Reply to Comment
      • Ginger Eis

        The Esther-effect. That I think is what transformed ScarJo overnight and differentiates her from the other “beauties”. Unlike the other two “beauties” who have arguably somehow promoted Israel’s image abroad, ScarJo willfully entered a fight in which Israelis were under attack and did to the BDS-movement what Esther did to Haman (figuratively speaking). Even the Heredi modesty patrol thugs love her. I just don’t know what men find sooo fascinating in warrior women. If her handlers are shrewd, ScarJo might even become a living Xena.

        Reply to Comment
    6. Sanibel

      In Germany, France and Italy there have been anti-Semitic protests and violence (including burning synagogues) over the conflict in Gaza. Demonstrators, consider this:

      Pakistan: 1971 war (between India and Pakistan) — 3 million Muslims dead.
      Sudan: 1983 war (between the central Sudanese government and the Sudan People’s Liberation Army) — 2 million Muslims dead.
      Iraq: 1988 war (The Iran–Iraq War) — 800,000 Muslims dead.
      Algeria: 1991 war — 150,000 Muslims dead.
      Somalia: 1991-present (The Somali Civil War) — 500,000 Muslims dead.
      Tunisia, Jordan, Oman, Egypt, Yemen, Libya, Morocco: 2011 Arab Spring — uncounted Muslims dead.
      Syria: 2011-present (The Syrian Civil War) — 250,000 Muslims dead, and climbing…
      Iraq: today, July 23, 2014 — Suicide car bombs kills 21 in Baghdad.

      None of the above casualties were caused by Israel. Fact is, as Syrian president Bashar al-Assad is murdering his nation, the world is doing hardly anything to stop the genocide. The airwaves are relatively quiet and the slogans are missing from European capitals.

      The Gaza war is horrifying, and civilian casualties will continue to mount. Everything about this conflict is asymmetrical. But what demonstrators ignore is that winning the PR war is the best Hamas can hope to achieve. Make no mistake about the rhetoric coming from Hamas, this organization refuses peace-talks, does not recognize Israel’s rights (its charter, issued on August 18, 1988, calls for a struggle against the Jews and the eventual creation of an Islamic state in Palestine, in place of Israel), and it has built hundreds of tunnels leading to Israel to murder innocent people. Hamas has failed to understand that it cannot push Israelis into the sea, forcing them to swim back to Auschwitz. Hamas and its proxy-demonstrators fail to understand that some of the Israeli soldiers they’re fighting in Gaza are Muslims serving in the Israeli Defense Forces; Muslims who are fighting for Israel’s right to exist.   

      To be clear, Israel cannot relate to Palestinian violence as a phenomenon that occurs in a vacuum. Israelis and Palestinians need to rediscover the road to peace by renewing the talks with Mahmoud Abbas. They must find a Two-State solution (two people live freely, side-by-side, in amity and mutual respect) to this conflict: It’s their only hope to minimize the death toll.

      But to the demonstrators may I suggest that no war is moral. So at least allow yourselves to flip the coin and meet the truth half-way.

      Reply to Comment