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Israeli PR Association: IDF spokesperson is Man of the Year

Israeli new site Ynet is reporting that IDF spokesperson Avi Benyahu was selected as the Israeli PR and Spokespersons Association’s Man of the Year 2011.

The comic relief is the part explaining the selection:

“Benyahu is known as a man who values and fights for his views and his credibility in the media, and relentlessly aiming to search and expose the truth,” said Silvia Bet-Halachmi, chairman of the PR and Spokespersons association.

I leave it to the readers to reflect on the meaning of this reward. It’s enough to say that Benyahu was (partly) responsible for the arrest of 60 journalists during last year’s flottila incident. The IDF then searched the reporters, confiscated all their media, refused to release it in its entirely but rather edited and used parts of the material in the army’s propaganda campaign and for the Chief of Staff’s local political needs. In a way, I guess this kind of behavior is the wet dream of every PR man, so the PR Association might have a point.

Or as one of my friends wrote on his Facebook wall, “IDF Spokesperson is PR Man of the Year every year, since 1948.”

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    1. Igor

      Well, you can’t say he doesn’t fight for his views…
      As for credibility and truth – who needs them after all.

      Reply to Comment
    2. Yonatan

      Congratulations Avi, on your well deserved Comical Ali 2011 award.

      Reply to Comment
    3. Leonid Levin

      If this guy is the PR person of the year in Israel, I hold my breath what the rest of Israeli PR people are like. As if they think that anybody in their right mind will turn to the IDF spokespeople for truth. This is truly hillarious.

      Reply to Comment
    4. max

      Leonid, what has PR to do with truth? Did you go to the dealer’s PR before you bought your car?
      Yours are usually better comments 🙂

      Reply to Comment
    5. phil


      Thanks for the belated acknowledgement that much of what the hasbara industry spouts has little to do with the truth

      Reply to Comment
    6. max

      Phil: why belated and what acknowledgment?

      Reply to Comment
    7. Shoded Yam

      Sharon use to have a spokesman by the name of Rannan Gissin. This guy singularly embodied the problem that Israelis have with public relations and marketing in general. Unbelieveable. The guy had a look that could scare paint off the wall. No sh*t. I’ve seen better looking faces on a bottle of arsenic. So in a country that can boast of possesing some of the most beautiful women in the world, the only people you can find to explain yourselves either have a visage that could scare maggots off a sh*t wagon or some fat, middle aged sausage with no neck. And you wonder why you can’t get a break. Go figure. 😀

      Reply to Comment
    8. Noam w.

      It is true that you may fool all of the people some of the time; you can even fool some of the people all of the time;
      but you can’t fool all of the people all of the time.

      Unless you are the IDF spokesperson and all of the people are military correspondents.

      Reply to Comment
    9. Danny

      The man be a superstar in Israel, but when he travels abroad he is forced to change his name. He’s definitely not an international phenom.

      Reply to Comment
    10. Leonid Levin

      Max, I was referring to the quote made by Silvia Bet-Halachmi, chairman of the PR and Spokespersons association: “Benyahu is known as a man who values and fights for his views and his credibility in the media, and relentlessly aiming to search and expose the truth.” Sorry for the snark in my first comment, but I really couldn’t stop laughing after reading this 🙂

      Reply to Comment
    11. max


      Reply to Comment
    12. Piotr Berman

      At least IDF is not strip searching reporters invited to press conferences.

      OTOH, can ANY Public Relations type be “relentlessly aiming to search and expose the truth”? So if a PR association is using this phrase, it has to mean something different than plain spoken language would suggest. For starters, military intelligence should “search for the truth”, then someone has to declassify, and only then should the PR spokesmen consider to release it. The wording of the award suggest another Annat Kamm. Do they want him arrested?

      Reply to Comment
    13. David

      What is 972 other mostly than PR? More often than not with a pathos that would give the Arabs a run for their money.

      Reply to Comment