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Formula 1 promo de-Arabizes Jerusalem skyline

Q: If you’re the Jerusalem mayor, how do you market your city to tourists? A: Erase all the non-Jewish landmarks.

By Eldad Brin

Take a second to look at the new logo for the second annual Jerusalem Formula 1 Road Show:

The logo of the second annual Jerusalem Formula 1 event.

Logo of the second annual Jerusalem Formula 1 Road Show.

Let’s put aside the fact that the promotional logo, which was printed and put up in the thousands across the city using the municipal tax money of its residents, and which seeks to promote an event for the good of those very residents, does not include a caption in the mother tongue of 40 percent of them. But we won’t get petty over these details, nor over the fact that Jerusalem has no relation to race cars, or that perhaps it would be wiser to put the money (which does not only come from sponsors) toward matters far more pressing for the city.

Let’s take a look at the logo itself. Somewhere there is a copywriter, obviously Jewish, who is sitting and thinking (or perhaps someone above is thinking for him/her): What symbolizes Jerusalem? What does the typical Jerusalem skyline look like? Well, from left to right we have the Chords Bridge, the Montifiori Windmill, the Tower of David, the Jerusalem City Tower, and all the way to the right we see the new arena – a rather recent creation that by no means constitutes a remarkable architectural icon. What is missing from the skyline? There are no churches, or at least none that we can identify. There is no Al-Aqsa Mosque. And worst of all: Where did the Dome of the Rock, the ultimate Jerusalem icon, disappear to?

Read: The illusion of religious freedom in Jerusalem

Can you imagine a flyer for a “Formula New York” event with no Empire State or Chrysler Building in the background? A “Formula 1 Paris” with no shadow of the Eiffel Tower or “Formula 1 London” without a Big Ben or the London Eye? Here in Jerusalem, where the mayor makes every effort to brand the city as a tourist attraction on the same level as Rome and Barcelona, there is an intentional and conscious denial of its most well-known “trademark.”

But why complain when we have the City Tower?

Eldad Brin is a Jerusalem guide who tries to keep his eyes open and look for God – or the devil – in the details. This article was first published on +972′s Hebrew-language sister site, Local Call. Read it in Hebrew here.

The illusion of religious freedom in Jerusalem
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    1. Richard

      Israel leaves one building off an F-1 poster and the entire Arab world leaves Israel off all their maps. Yeah you’re focusing on the right problem here.

      Reply to Comment
      • Felix Reichert

        So you admit it’s a problem?

        That’s actually suprising!

        Reply to Comment
        • Richard

          Did you really just reveal that you have an incredibly petty and juvenile idea of what it means to win an argument? That’s surprising! Oh wait no its not.

          Reply to Comment
          • Felix Reichert

            So is it a problem or isn’t it?

            Or Did you really just reveal that you have an incredibly petty and juvenile idea of avoiding an argument?

            That’s surprising! Oh wait no its not.

            Reply to Comment
      • Dan Judelson

        I worry about your maths.

        Reply to Comment
    2. Danny

      What else did you expect from a country that pretends that Mohammed isn’t a name in Israel? As far as Israel is concerned, we can all just pretend the Arabs don’t exist, even though in the backs of our minds we know they’re there.

      Israel needs therapy, fast.

      Reply to Comment
      • Richard

        Danny – when are you going to compare Israel to the Ebola virus? I know you are capable of being that clever. I believe in you Danny.

        Reply to Comment
        • Danny

          When will hasbarists finally admit that Israel has an Arab problem (as in, Israel hates Arabs, wishes it didn’t have to deal with them ona daily basis and would love it if all Arabs magically disappeared)?

          C’mon hasbara trolls – why don’t you be honest for once (rhetorical question, of course, since hasbara and honesty are mutually exclusive things)?

          Reply to Comment
          • Richard

            Danny – I speak for myself, I am not part of any Hasbara. The fact that you’re too stupid to realize that its anti-Semitic to accuse random people of being part of a Jewish propaganda conspiracy means I’m very glad you comment a lot on this site. Please continue advertising your delusions and bigotry so that potential +972 sympathizers understand what it means to be a true fanboy of this propaganda outlet.

            Reply to Comment
          • Felix Reichert

            Nobody was speaking about any kind of Jewish conspiracy.

            Their distortions and lies are out in the open and mostly easily refutable.

            There are no backroom conspiracies. Just some crazy rightwing loonies.

            Reply to Comment
          • Felix Reichert

            Oh, and one more question:

            Are you claiming that Jews are unable to initiate any kind of conspiracy?

            Then who exactly is the Antisemite?

            Reply to Comment
          • Richard

            Felix – how old are you?

            Reply to Comment
          • Y-Man

            “Joey, have you ever been to a Turkish prison?”

            “Have you ever seen a grown man naked?”

            Reply to Comment
          • Sluggo

            Felix, you are. And so is the guy who calls himself victor a. He knows he is one and is proud. The sad thing is that you don’t realize this about yourself.

            Reply to Comment
    3. bir

      Wow. Just wow.

      I now realize that every time I go into an Arab restaurant that has a picture of Jerusalem, it entirely erases the Jewish skyline.

      Reply to Comment
      • Felix Reichert

        I’m sure you can provide us with pictures. I’m looking forward to seeing them.

        Reply to Comment
    4. Whiplash

      Someone should tell the writer there is no Paris, London or New York Grand Prix races. His list of comparisons are laughable. Obviously he is not a race car fan.

      The advertising is slick and appeals to race car fans who care not one bit whether the background buildings reflect Jerusalem at all. The focus is the racing machine not on Jerusalem landmarks.

      Reply to Comment
    5. James Thurgood

      If the Dome of the Rock had been on the logo, would Eldad Brin claim that Israel is asserting its domination over symbols of Islam?

      The Citadel of David has parts built over many different periods, including Crusader.

      The Calatrava Bridge was designed by a non-Jew and there is nothing particularly Jewish about it. Similarly, the City Tower and the stadium have no Jewish content. However, they are visual landmarks of Jerusalem, the ancient capital of the Jewish people. So, if Eldad Brin considers any landmarks in Jerusalem to be Jewish landmarks, then I guess Eldad Brin thinks that Jerusalem is Jewish and only Jewish. Not a very open-minded attitude.

      Reply to Comment
    6. Eldad Brin

      Whiplash – I took Paris, London and NYC as examples for high-profile global cities with landmark skylines only to illustrate a point. And I tend to agree that most racing fans couldn’t care less about the details of the logo – but the Jerusalem Municipality could, and should.

      Oh and by the way: http://raceweeklondon.com/about-race-week/grand-prix-delegance/

      Reply to Comment
    7. Matt

      “There is no Al-Aqsa Mosque. And worst of all: Where did the Dome of the Rock, the ultimate Jerusalem icon, disappear to?”

      Those are two Muslim buildings. They have nothing to do with Arabs. Is the author conflating Arabs and Muslims?

      Reply to Comment
      • Y-Man

        Really, those two landmarks which were built by Arabs have nothing to do with Arabs? What non-Arab Muslims might one find in Israel, genius?

        Reply to Comment
        • Matt

          Are you saying the Dome of the Rock and Al-Aqsa Mosque have no value to non-Arab Muslims? Are you saying the Dome of the Rock and Al-Aqsa Mosque have value to Arab Christians?

          Sounds like you, like the author, are conflating Arabs and Muslims. Very ignorant.

          Reply to Comment
    8. Victor Arajs

      I am actually glad that the posters did not have any Muslim structures on them. If they did, it would indicate that the zionists are usurping Muslim history as their own. It would also indicate normalization. If I were a Palestinian resident of Al Quds and I saw these tacky posters with Muslim structures on them, I would immediately destroy this propaganda

      Reply to Comment
    9. Sluggo

      The title of this article is farcical and it libels the mayor do Jerusalem. You have no clue who designed this poster which is for marketing, not political. It was probably designed by an advertising agency whose thought process was probably very different from the narrative you give

      Reply to Comment
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