Dear Readers,
We wanted to share with you our decision to place ads on the site, which is part of the latest news in our ongoing growth and development.
+972 is a blog-based web magazine that is jointly owned and operated by a group of journalists and bloggers whose goal is to provide fresh, original, on-the-ground reporting and analysis of events in Israel and Palestine. The writers provided the seed money to launch the site, and all writing is done on a voluntary basis.
Over that last couple of years, +972 Magazine has grown significantly in readership and in the volume of content we provide. Even in our community-based model, quality journalism costs money: from travel expenses, to editing and legal counsel, to the cost of our servers. Advertising is one route we are exploring to raise funds for these costs. We are and will remain committed to keeping access to all of our content free and unlimited.
Advertising alone cannot cover the costs of maintaining the site – but it’s a start. We will continue to rely on grants and reader donations for most of our expenses.
You should know that we don’t place the ads ourselves, so if you find any of their content offensive, please notify us by email at info@972mag.com. Ads pay per click, so clicking on banners publicizing products or services you find interesting is also a nice way to support us. As always, you can also make a donation directly through the link on the top right corner of the site – even the smallest amount goes a long way in helping us maintain this project.
Thank you for reading,
Noam Sheizaf and the +972 team
For additional original analysis and breaking news, visit +972 Magazine's Facebook page or follow us on Twitter. Our newsletter features a comprehensive round-up of the week's events. Sign up here.
Rowan Berkeley
Ahem (cough)… AdBlock Plus… (cough)
Steven Dudley
Anybody know where I could invest in Brazilian forestry? I’m looking for returns of 8-12% and I can spend about 10,000 Euros on a package. Oh! look right there!
Michael W.
I second Rowan’s comment.
Engelbert Luitsz
Too bad you have to do this. I hope I’ll not come across an invitation to spend a wonderful holiday at Eilat.
jewlicious
I think you can do much better financially than your Google ads pay per click model. I’ll forward this page to someone who can help you out.
Gary Spedding
Thanks for the heads up on this!
I dontated $25.00 to 972 the other night but I also don’t mind clicking adds to help you guys out too
Piotr Berman
I see “Defund Planned Parenthood”. I know about automatic ad placement, but I will not click. I guess the fault may be in myself, because ad selection can depend on my browsing history. The second ad seems to oppose Obama, I can try that.
Greg Pollock
It would be a loss to your country and to the Western world if you went away. You have found a way of creating a new place for thought in a most difficult time and land. Although nothing, I have more hope than I did before finding your site.
AYLA
whatever you need to do, 972, we support you.
Tamar
I second Ayla’s comment and with a mountain of gratitude for your work. As with all portals, some channels/contributors I follow, while other visitors similarly follow their preferences and tastes. This tells me that you’re compelling to a diverse audience that finds something or much of value here.
…
P.S. I have been sensing that troll control has been tightening, and I thank you for that, too.
Charles-Jerusalem
Dear 972,
Why do you have to justify yourselves?
mission to inform is mission to inform but business is business.
If you guys want to live from your prose, you have to generate revenue from it.
Karen DeVito
Well, it’s time I sent you some dough. I most definitely do NOT want to meet that 50-year-old shirtless guy who wants to be my friend–and lives only 2 miles away. Will he go farther away if I donate??
No matter, you deserve my donation and support.