WATCH: A new tool for ethical consumerism

It seems there’s no custom more characteristic of the Jewish holidays than the shopping fever. We don’t always know where are money goes and for which purpose, but now it appears that now there is a solution. A new app called Buycott – a combination of the words “buy” and “boycott” – lets consumers learn about companies and corporations that manufacture the products by scanning the barcode on the packaging.

Users can define their purchasing preferences such as supporting certain companies, buying Israeli produce, boycotting or avoiding products manufactured in Israeli settlements in the West Bank, or produced while exploiting animals.