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Analysis News

The nerve of AIG Israel: 'Everything's under control'

The Israeli branch of insurance giant AIG has a new campaign out. Here’s the commercial, which I didn’t bother to translate, since all that matters really is the slogan, “HaKol BeControl”.

See, this is what I love about corporate capitalism. The total absence of shame. This commercial is telling Israelis that when you use AIG insurance, everything is “under control”.

This coming from the company who received the largest bailout after the 2008 financial crisis: 182.5 billion dollars. Sure, their numbers have improved since then. And they’ve paid back some of the money.

But come on…

 

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  • COMMENTS

    1. Kolumn9

      I honestly have no idea what your issue is with the commercial. It seems like banal marketing and I have no idea what AIG’s bailout has to do with it. I am missing some kind of logical connection somewhere in your post. Please fill me in.

      Reply to Comment
    2. Shelly

      @Kolumn.
      I think what Ami is trying to say is that in addition to banal marketing, the Hebrew slogan that AIG Israel has chosen means
      “Everything’s Under Control”,
      when it fact the company promoting this slogan has proven by its own carelessness and greed, resulting in one of the biggest bailouts in U.S. history, is that it cannot control even itself! In reality, the slogan for AIG should be “Nothing is Safe.”

      Reply to Comment
    3. Igor

      One more thing worth mentioning: right after receiving this humongous bailout, AIG payed huge bonuses to its executives. So, maybe everything IS under control after all?

      Reply to Comment
    4. Mareli

      As one who opposed the bailout I do not know who is more blameworthy – AIG, or the politicians who made the bailout possible. I shall never forget Democrat Steny Hoyer’s cry, “Our capitalist system is under attack!” It may be HIS capitalist system, but it sure as hell isn’t mine or ours, not in the sense that it benefits us.

      Reply to Comment

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