Urban Outfitters, as my brilliant sister very articulately put it, is a fashion emporium based on the notion that the store is really frickin’ cool. The music, the down-home furniture, the hipster wannabe salespeople are all systematically placed to make you feel that the $42 jean cut-offs you are buying are part of some underground, edgy, young stream of awesomeness. There are many elements that contribute to the ephemeral sheen that magically powders a grey t-shirt into being an integral part of street culture in UO. One is a weird kind of nostalgia for whatever childhood memories you may have.…Read More... | 7 Comments
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