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  • The peace process: Where are the grassroots movements?

    The Israeli debate over the Kerry initiative has an unpleasant top-down feeling to it. By Tal Schneider Is it only me who feels that the debate regarding a possible peace agreement with the Palestinians exists mostly among PR companies (from both sides), copywriters and graphic designers? I feel that there is zero grassroots activity and a maximum amount of billboards. The fight between different advertisers was featured prominently on the front page of Haaretz on Wednesday, January 29th. On the upper left corner one can see the new campaign by Breaking the Impasse, under the title  “A strong state signs a…

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  • Don't cheer these peace talks

    To register their recent success, Secretary of State Kerry and the Obama administration destroyed whatever was achieved in the last two decades. For the first time since the 1991 Madrid Conference, the starting point for the negotiations are the positions of the Israeli right. The headlines celebrating the fact that “Israelis and Palestinians are talking again” were misleading. The Palestinian Authority is no more than a regional council in a territory controlled by Israel. Since the PA is completely dependent on Israel for almost all of its functions, Israelis and Palestinians are talking all the time, including on the political…

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  • Marketing Israel: Is it the campaign, or does the product suck?

    A study shows that Israel's tarnished image has nothing to do with its Hasbara mechanism. Actually, the reason for the failure is pretty straightforward. Some ad companies can do miracles. They can actually do the impossible: sell a bad product. The easiest examples come from the food industry. Take Coke, or McDonald’s burgers. These are products that are known to be unhealthy. Yet, the Mad Men still somehow get these companies to sell, sell, sell. Israel has its own ad company. It’s an enormous, cross-ministry-organization apparatus known as Hasbara. Yet, despite being one of the most successful propaganda machines ever…

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+972 is an independent, blog-based web magazine. It was launched in August 2010, resulting from a merger of a number of popular English-language blogs dealing with life and politics in Israel and Palestine.

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