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IDF spokesperson's unit

  • Against 'hasbara': Explaining ourselves to death

    The Israeli obsession with showing 'our side' of the story not only guzzles financial and human resources — it is a conscious attempt to distract the world from policies of occupation.  Last week, the CEO of the global French-owned cellular provider Orange made headlines when he told a Cairo press conference that he would like to end his company’s brand-use contract with a local Israeli provider forthwith. Apparently, he felt the profits are hardly worth the resources needed to defend the partnership politically in France. Within hours the incoming CEO of the Israeli local provider, called “Partner,” had honed his talking points…

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  • The IDF announces a military operation against Gaza - on Twitter

    Using a multi-pronged strategy, the army spokesperson's office launched a full social media assault via YouTube, Flickr, Facebook and Twitter, with the latter in English, Hebrew, Arabic, French and Spanish. No word yet on the tumblr blog, though. In what is possibly a social media precedent, the Israeli army spokesperson's office (@idfspokesperson) today announced a military action against Gaza — on Twitter. This came shortly after the IDF announced — again on Twitter — that that the Israeli Air Force had assassinated senior Hamas operative Hamas military chief Ahmed al-Jaabari. The responses came in immediately, from various sources and in…

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+972 is an independent, blog-based web magazine. It was launched in August 2010, resulting from a merger of a number of popular English-language blogs dealing with life and politics in Israel and Palestine.

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Illustrations: Eran Mendel