A study shows that Israel's tarnished image has nothing to do with its Hasbara mechanism. Actually, the reason for the failure is pretty straightforward. Some ad companies can do miracles. They can actually do the impossible: sell a bad product. The easiest examples come from the food industry. Take Coke, or McDonald’s burgers. These are products that are known to be unhealthy. Yet, the Mad Men still somehow get these companies to sell, sell, sell. Israel has its own ad company. It’s an enormous, cross-ministry-organization apparatus known as Hasbara. Yet, despite being one of the most successful propaganda machines ever…Read More... | 30 Comments
OUR WEEKLY NEWSLETTERSubmit
The Iran Deal
Can Netanyahu torpedo the Iran deal? Will he destroy U.S.-Israeli relations trying?
Full coverage of the BDS movement, international pressure on Israel to end the occupation.
On the challenges facing a growing population of asylum seekers and refugees in Israel.
Reports, maps, infographics and other documents on human rights and democracy.
- MOST READMOST COMMENTED24 HOURS|WEEK|MONTH
- Tweets from https://twitter.com/972mag/lists/writers-972-magazine