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david sable

  • Marketing Israel: Is it the campaign, or does the product suck?

    A study shows that Israel's tarnished image has nothing to do with its Hasbara mechanism. Actually, the reason for the failure is pretty straightforward. Some ad companies can do miracles. They can actually do the impossible: sell a bad product. The easiest examples come from the food industry. Take Coke, or McDonald’s burgers. These are products that are known to be unhealthy. Yet, the Mad Men still somehow get these companies to sell, sell, sell. Israel has its own ad company. It’s an enormous, cross-ministry-organization apparatus known as Hasbara. Yet, despite being one of the most successful propaganda machines ever…

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